How to use personalised videos for each key stakeholder in your B2B sales proposals

Hello Subscriber,

Yesterday, I suggested that one of the easiest and best ways to use personalised video in your B2B selling was a video proposal walkthrough.

Let’s build on that today and make your proposals even more compelling!

When you submit your proposals to your prospects and customers, how many people are typically involved in reviewing your recommendations?

Just to be clear, I’m NOT asking, “Who is the decision maker?”

In my experience, this question has become less and less relevant in recent years. Most organisations are working more collaboratively. It often doesn't end well when individuals take it upon themselves to make decisions and then impose these decisions on other people!

The reality is that in most B2B buying situations, more and more people are involved at some level in the review and decision process. As you know, we refer to these people as “stakeholders”. They have an interest in the decision that is being made.

And different stakeholders can have VERY different needs and priorities!

Individual Stakeholder Videos