How to use personalised videos to improve your B2B key account management

Hello Subscriber,

All week, we’ve looked together at how to use personalised videos at every stage of your selling process.

Let’s wrap up the week with how you can use personalised videos to improve your account management with existing customers.

How to use personalised videos to prepare for MUCH better account review meetings!

A significant part of a Key Account Manager’s job is to review performance regularly and make recommendations for improvement. Depending on your market and what you’re selling, you could be reviewing a whole range of key performance indicators (KPIs).

The Key Performance Indicators (KPIs) that you review will include:

• Outcomes that you as a supplier have achieved

• Outcomes that your customer has achieved

• What has NOT been achieved and needs attention

These performance reviews can quickly get very boring if not managed effectively!

Alternatively, these meetings with customers can be HUGELY valuable times to develop new and better ways of working that result in Win-Win for everybody.

I’m guessing that you will be interested in helping your customers continue to buy from you and, ideally, increase their spending!