How to use personalised videos for B2B prospecting to win new leads and opportunities

Hello Subscriber,

Imagine you’re a busy senior manager.

You’ve been at your desk for a couple of hours, buried in some spreadsheets, trying to work out how best to approach a particularly tough business challenge.

You take a quick break to get yourself a coffee. As you return to your desk, you quickly look at your emails. You see that you’ve got an email from somebody you don’t recognise, but the title of the email is all about the exact problem you’ve been trying to resolve!

You open the email, and there’s a link to a video. You click on the video, and the person on the video says hello and uses your name. The video continues, and they start describing exactly the sort of challenge you’ve been trying to resolve. And then, they introduce some valuable insights and make some suggestions.

With their timely and effective approach, they communicate a great deal and make very efficient use of your valuable time. They’ve earned some time in your very busy calendar.

Welcome to the world of personalised videos for prospecting!

How to make personalised videos for prospecting