How to say "Yes" when customers ask for non-standard specifications

Hello Subscriber,

If your company makes everything to order and your normal delivery is 21 days, what should you say when your customer asks for a 14-day delivery?

If your customer says that they want a yellow version when you normally only sell blue, how should you respond?

Here’s the big question for today:

In today’s ultra-competitive markets, of course, we should respond with the greatest possible flexibility. However, it’s ENORMOUSLY important that you remain aware of the commercial implications of what the customer is requesting.

Our goal is always to be able to say “Yes” to customers because we can see a way to negotiate and make it work commercially for everybody.

What are the costs of non-standard specifications?