The Power of Personalised Videos in B2B Prospecting and Selling

Hello Subscriber,

I hope you’ve had a great weekend!

All this week, we’ll be looking together at the power of personalised videos.

It’s only relatively recently that the technologies and tools have become widely available to enable us to create personalised videos quickly and easily. Online video-sharing platforms like Loom and Vidyard make it easy to send our videos and track levels of engagement.

These online personalised video-sharing platforms have lots of materials to help you use the right equipment and create your videos. I encourage you to use their resources for detailed instructions.

My goal this week is to give you the knowledge and confidence you need to know when and how to use this powerful new way of communicating with your customers. I’m especially interested in how to use personalised video with our Sales Reset focus on delivering better customer outcomes.

What’s a personalised video?

A personalised video is prepared for one specific person and their unique current circumstances, needs, priorities and character.

As you know, there are a huge number of general marketing videos available that have been created by marketing teams to promote their products and services.

Personalised videos are created not by people in marketing but by individual salespeople and account managers.

Why are personalised videos so powerful?