Happy customers buy more, often MUCH more!

Hello Subscriber,

Why should you care about whether or not your customers achieve success with what you’re selling?

It’s obvious that if somebody is selling because they’re running their own business, they’re going to be interested in their customers having a great experience.

But if somebody is in a full-time, professional selling role? Why should they be interested in how their customers get on with the products and services that they’ve bought?

Some salespeople will make the case that once they’ve made their purchase, it’s entirely the customers’ job to make sure that everything works out OK.

And anyway, they might continue; they’ve got colleagues in customer service and customer success roles. Surely, it’s their job to look after customers and any issues?

Here are two fundamental reasons why “Customer Success Equals Improved Sales Results”.

1. Happy Customers Buy More, Often Much More!