Converting your effective customer coaching into genuinely compelling proposals

Hello Subscriber,

All week, we’ve been looking at this big idea of coaching your customers.

Today is when it all comes together when we connect your coaching to your compelling proposals!

Over this week, we’ve reviewed the way that a lot of your customers may not have thought sufficiently about the outcomes they’re seeking. And now, through the effectiveness of your coaching, your customers have gone beyond simply considering outcomes.

Ideally, you’ve helped them define the outcomes they’re seeking as clearly defined Objectives and Key Results.

You’ve helped your customers to be much clearer about the measurable success they’re seeking.

Too many proposals are not “Compelling Proposals”

Over the years that I’ve been training salespeople, I’ve seen many, many sales proposals.

Of all the proposal documents that I’ve seen, how many of them do you think have been “compelling proposals“?

Unfortunately, it’s been far too small a proportion. Far, far too many of the proposals that I’ve reviewed are not truly compelling. Lots of them are very well presented with highly professional and structured content.

But they’re not truly compelling.

OKRs make your proposals more compelling