Compelling Approach Plans to succeed with your prospecting to ideal customers

Hello Subscriber,

Yesterday, we introduced the idea of your Ideal Customer Profile or “ICP”. You looked at your best customers and summarised their characteristics. The goal is to enable you to find prospects who share similarities with your ICP.

By focusing your prospecting efforts on people who are a lot like your ICP, it’s likely that you’ll have more prospecting success.

Now you need to work out how to start a conversation with these newly identified ICP prospects reliably. Crucially, you need a plan for how to approach them and make first contact.

Ideally, you’ll create a plan for how best to approach them in a way that they will find compelling. You need a “Compelling Approach Plan”.

What sort of things might you research as part of a Compelling Approach Plan?

Here’s one I prepared earlier!

I hope you find the document easy to understand. If you have any questions, just hit reply to this email. I’ll be grateful for any feedback that will help me to make this plan template better!