Your company's profitability underpins customers' success with your products and services

Hello Subscriber,

I hope you’ve had a great weekend!

All this week, these emails will be about key aspects of Commercial Awareness.

Everybody in sales roles needs the highest possible levels of commercial awareness to underpin their sales success. Today, we’ll look at the central role of strong profitability.

I’m sure you already know that profit is the amount of money a business earns after deducting all its expenses and costs from its total revenue or income.

It's no secret that profits are essential for any business. But how much thought have you given to how your company’s profit benefits your customers as well?

If your company is highly profitable, why is this good news for your customers?

When young people start their sales career, they may think that profit is exclusively about business owners taking lots of money out of the business for their own benefit. Strong profits mean an even more luxurious life for business owners!

The reality is that in the best-run businesses, the large majority of profits are reinvested to make the business better. It’s typically a much better decision to reinvest profit to grow the business rather than take the profit out of the business.

Profitable companies are able to invest in all of the things that will help their customers better. This means investing in better products and services, better systems and processes, and more people and resources for providing support.

And this is all great news for your customers!

As a salesperson, what can you do to influence your company’s profitability?