How to choose the best way to approach your ICP prospects

Hello Subscriber,

There are lots of ways to approach prospects. You can:

• Email

• Phone

• Send them a personalised video

• Message them on LinkedIn

• DM them on social media

• Engineer a meeting at a conference or exhibition

• You can even send them a letter (which might make our approach stand out!)

• Best of all, you can arrange to be introduced and recommended by a mutual friend as a referral

So how will you choose the best way to approach each individual prospect?

You might say to me that you always phone. Or do you always email?

Or might you always pause to think, what is the best way to approach this particular person at this particular time on this particular topic?

How to Choose Your Approach